Fashiontweed: Bread & Butter by Zalando

Saturday, August 27, 2016

Bread & Butter by Zalando | mint&berry

So a few weeks ago i introduced you guys to the new concept of the Bread& Butter which will be open to the public for the very first time from the 2nd-4th of September 2016. With the help of Zalando, as an investor, the etailer managed to reshape the Bread & Butter from being a trade fair for professionals into a public event, which will not only take place at the Arena Berlin in the Treptow disctrict but also includes concerts, fashion shows, a lot of brands displaying their latest pieces, a trend exhibition and a B2B conference discussing the digital future of fashion – and lucky me i’m part of this new journey and give you guys a few more details about this relaunched event.

So one of those 30 brands, wich will represent their latest trends at the B&B, is mint&berry - a brand that is known for its modern feminine design and scandinavian purism with Berlin vintage vibe which you will be able to see at their 100 m2 pop-up store that features their new AW 16-17 collection at the Arena Berlin. Their visual concept of the shopable pop-up store is based on their latest campaing „Astronomy & Beyond“ and offers a lot of cool activitis like taking a unique photo sitting on a moon in front of your personal horoscope star constellation or the chance to learn things, which you didn’t know before by picking up your personal astrology profile! In order to give you guys a little glimpse of their new collection i was lucky enough to choose two of their latest pieces which i will definitely rock during the B&B where i will hopefully see you guys as well! So get your tickets as soon as possible by clicking here.