SelmaSound Photoshoot in Vienna

Weeks ago i got asked by Selma, who’s also an old friend of mine, to style her upcoming photoshoot. She recently moved to England and is currently recording her new album. Due to the fact that she recently updated her look and went for a short cropped hairdo she needed some new pictures for her website. She already had a clear vision about the shoot and came up with the idea to create a Twiggy inspired look. Once i started putting an inspiration board together i thought that an edgy mix between Twiggy, Eddie Sedgwick and Kate Moss would bet he perfect choice – which means a lot of sequins, overknee-tights, statement earrings etc. just to name a couple of accessoires we took advantage of. In the past few years i already did a couple of styling for shoots, tv presentations and fashionshows that’s why i also knew what i had to bring besides the clothes like double faced adhesive, a lot of safety pins, a hand dispenser, cotton wool and so on... This collaboration was so much fun and the shoot itself was just awesome only because the chemistry was perfect between everyone who was working on this project. During the shoot i was also able to videotype some moments with my camera. I knew that i had to do a making-of. I simply love those kind of pictures and videos!! As soon as i get the pictures i will post them all on my blog but for now i’ll leave you with some "behind the scenes" - impressions !!! 

ARTIST: SelmaSound
www.selmasounds.com
PHOTOGRAPHER: Jürgen Hammerschmid
www.jhammerschmid.com
STYLING: Sonja Petrkowsky
www.fashiontweed.com  
HAIR & MAKE-UP: Alma Totic
www.perfectprops.com
MAKING-OF VIDEO by Sonja Petrkowsky